Baya.digital Named Leading B2B Company in Georgia

At Baya.digital, we are your one-stop-shop Digital services provider! We strive to be a trustworthy resource for our customers.

Every year, Clutch announces their Leader Awards, the highest-ranking B2B companies according to geographic location and service lines. This year, they have named Baya.digital a top B2B company in Georgia in the development category. It’s an honor to be ranked among the best on Clutch

Clutch is a B2B market research firm headquartered in Washington, DC. Their team of independent analysts conducts interviews with the former clients of service providers. This direct feedback ensures that all reviews on Clutch are accurate, transparent, and verified.

“We are thrilled and highly motivated to be acknowledged. Thank you Clutch team!” – CEO, Baya.digital

We are thankful to every one of our amazing customers, especially those who took the time to leave us a review on Clutch! Here’s what they had to say about their experience working with us,

“The work was superb. Very fast, very responsive, with excellent customer service. The service charges were also very reasonable and much cheaper than other companies. They achieved all the goals and went beyond which was required” – Owner, Online Shoe Retailer

This award and our perfect 5-star rating were made possible by all of your support over the years!

To learn more about us and our past work, check out our Clutch profile and read the reviews left by our clients. Ready to get started on your next project? Contact us today.

7 reasons why having a mobile app helps your business

In today’s modern world digital media plays a serious role in our life. However many businessmen still think that having a website or Facebook page is enough to attract customers. Many people believe mobile apps are for big brand only, that’s not true! It is a new way to gain a competitive advantage for your business. Small or large all businesses around the world have started migrating to mobile apps!

Not convinced yet?

Here are the 7 reasons why you should seriously consider investing in a mobile app for your business. 

1. Sales growth

A mobile app is used to increase your company profits. By giving your customer discounts, special offers via a notification on the mobile app you can motivate them to purchase from you. You can directly contact to your customer who installed your app. Nowadays online payment via a mobile app is increasing rapidly. People no longer want to stand in queues for shopping, because the same thing they can do with their mobile app from anywhere.   

2.Audience building

The level of action mobile apps receive is higher than normal websites sometimes.  It is also depending on the functionality of your mobile app, how it works online or offline. It is worth using various methods to increase the number of installations because the larger the audience you get it is a benefit to your business.

3.Marketing and communication channels

A mobile app allows businesses to interact with their customers directly.  In-app purchases, ads, or promotions make a great impact on clients and it also draws clients to your business.  Maintaining connections with clients helps to improve your product & services from their feedbacks. From feedback, you can identify what your clients want from you.

4. Business processes optimisation

Depending on the structure of the company, there are different types of mobile apps for business processes. Companies can develop a mobile app depending on their needs.The following are the various types of a mobile app used for business processes:

5. Customer loyalty growth

One of the important reasons to build a mobile app for your business is customer loyalty. When a customer makes a payment or book something through your mobile app it will increase the loyalty of a customer.

Starbucks is the best example of growing brand loyalty.They offer a unique star point system in their app which rewards customers when they visit a nearby Starbucks Coffee shop. To earn more reward stars, customers stay loyal and keep coming back to their Coffee shop.

6. Source of valuable analytics

One of the best things about technology is that it’s made it easier to collect records.  Your mobile app will help you track the user engagement with your app, how much time they spent on your mobile app, and in which product they are interested.By analysing the records you can know how to improve and give them the best  user experience.

7. Competitive advantage

In this current competitive market still people think developing a mobile app for business is a waste of time & money.For that reason only,  level of competition is low and that’s the advantage we can take.In your particular field, if you manage to start using mobile apps as a marketing and sales tool, you can get benefits in the future.For any business, it is required to take as many opportunities as you can to educate about the brand and increase its value. 

Still, confused if your business needs a mobile app or not?

Here the list of some working fields, if you are under any of this you must build a mobile app for your business.

If you are the owner of a business that works in any of these niches, you can experience all the advantages listed in this article simply by having a mobile app.A mobile app will make your business future-ready. It also helps you in securing a strong brand presence in the industry.

Baya Digital can help you with your mobile application needs whether you are after android, iOS or hybrid app.

Your Website’s not converting? Check out why.

1.Hard to find contact details on website

2.Website loading time

3.Have long paragraphs

4.Have a lot of stock imagery

5.Pop-ups

5.Contact forms

Marketing trends 2020

From our research, we can already say that the year 2020 is going to be the year of digital. At one time, AI, visual search, video marketing were ambitious concepts bordering on the ridiculous.Today, these innovative digital marketing trends are among the top preferences for most businesses in 2020.By now, we say that the digital aspect is developing so quickly that it’s hard to keep up. If you don’t want to feel being left behind then start changing.

Continue reading to find the digital marketing trends to be ready that you can’t bear to lose.

AI

It means Artificial intelligenceAI software acts as a virtual caretaker in real life. AI can analyze consumer behavior and search patterns, and use data to define their interest and help businesses understand how customers find their products and services. Latest Examples of AI used:

  • Siri
  • Alexa
  • Tesla
  • Email personalization
  • Basic communication
  • Google assistant
  • Many more…

Benefits of AI technology:

  • 24-hour service
  • Instant response to inquiries
  • No need for vacation or break

One interesting example of AI in practice is chatbots.

MasterCard created a Facebook messenger bot – which design to make interactions more pleasant and feel less like a robot.

It uses natural language processing software to interpret what the customer wants and respond as if it were a real person – to automate handling payments. 

Baya can help you with building a customised chatbots. Click on the buttom below to contact us for the same.

Quality content of SEO

As the online conflict continues to increase and new websites are being released. It’s time to think about your content marketing strategy and invest in SEO.

If we consider Google it recently releases BERT that permits Google to know what type of language folks use whereas searching.

The advice from Google’s John Mueller is that “rather than chase the newest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”

Content marketing is so important that 88% of B2B content marketers agree that making nice content makes their folks view their company as an honest and reliable resource.

We can help you get the best of your Search Engine Optimisation (SEO) with our in house team of experts.

Video marketing

Video marketing is one of the most important marketing trend these days.

In the year 2020 text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products or services online.

These numbers show the importance of include video into your digital marketing strategy:

  • 70% of clients say that they have shared a brand’s video.
  • 52% of clients claim that watching product videos makes them more confident and guides their online purchasing decisions.
  • 72% of companies believe that video has improved their conversion rate.
Video is the foremost well-liked method customers want to learn about new products. And don’t simply suppose YouTube. There are many ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram, or LinkedIn. You know if your site includes video, it’s 50 times more likely to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher within the rankings. Here are some other video marketing trends that are gaining more and more attraction:
  • Live video
  • 360-degree videos
  • SEO video (fully transcribed to boost rankings)
  • Email videos
  • “How to” videos based on language people use to search
  • Engaging short-form content that comprises part of a web series

Influencer Marketing

It has been a digital marketing trend for a few years now.
  • 63% of consumers trust specialist opinions of products much more than what brands say about themselves.
  • 58% of people have bought a new product because of a specialist recommendation.
This will flow into the area of UGC, where content created by users will be sought out before purchases being made. In Iceland, a popular British supermarket chain switched from ads with celebrities to a campaign that promotes real-life moms. Teaming up with YouTube community Channel Mum, it now works with several peoples to promote its products in a more “authentic” fashion. Research shows that 35% of moms trust online videos like the one below quite traditional ads:
This marketing is also going to be affected by AI.With each year, AI is making the process of finding the right influencers to partner with easier and faster. AI is transforming influencer marketing in the following ways:
  • Image recognition with ANN
  • Predicting reasons with ANN
  • Determining an influencer’s influence
  • Elimination of fake engagements and spambots

Visual Search

Visual searches can take the user’s knowledge to a new level. People can upload an image to search and get more specific results. Google already offers this in a broader context, allowing users to upload an image and find the object of interest online.

Pinterest lens:

Pinterest has jumped on the visual search drive. They came out with Lens, a visible search tool that permits users to require a photograph of an item to seek out where to shop for it online, look for similar products or view pinboards of related items.

lens

Interactive Content

It means anything that folks can click on, swipe, or interact with online. According to Outgrow, 93% of marketers rate interactive content as highly successful at educating the buyer.We’re heading to see a shift from traditional text-based content toward dynamic, engaging content that offers users a fascinating experience. For example,

  • Quizzes and polls
  • Increased reality ads
  • Themed calculators
  • Travel guides

From this that you can get inspiration from includes interactive maps, allowing users to click on a tour of their choice and find out more about it before signing up.

If you need convincing, consider that 91% of buyers are actively searching for more convertible content.

People like it not just because it’s original, but because it makes them feel more connected to brands and more involved in the buying process. 

Baya can help you with creating interactive content on websites, mobile apps, email campaign and more. Feel free to contact us to know more.

Smart Bidding with Google Ads

With strong competition on social media paid advertising, Google ads is becoming a more trusted force. Google’s smart bidding is the best way to get the maximum ROI on your investments.

Advertisers can hand the reins of their PPC campaigns to Google’s AI system, which will then optimize their budget to maximise their ROI.