The right logo can make it possible that your brand stands out in the world of digital marketing. However, there are some rules you should understand to ensure that your performance doesn’t get lost in the mix.
Here are some easy tips you should think about when designing your logo to promote your brand’s value and generate sleek and attractive designs and logos, all of which can have a significant influence on your audiences purchasing behaviour and understanding of your brand.
1. Assure Your Logo/Design describes a Story
Rather than just “selling” a product in the traditional sense, innovative and cutting-edge businesses show a story of how they discover solutions for their customers and clients. Therefore, you should communicate your company’s information through a simple image and a bold, impactful persona.
Expressing your story can be as simple as using your logo to convey not only what your business does but also why your business does it.
2. Find the Best Words to Sum up Your Business
The best words can convey your information more effectively than a 10,000-word article. One simple tip to help you find those words is to type your company into a thesaurus website.
The website will deliver dozens of words that will help you find the best words that describe your brand. Use those words as inspiration when planning your designs.
3. Sketch Your Ideas By Hand
Several designs look similar because they are exclusively designed on a computer and lack a personal touch. Don’t be scared to use a sketch pad to bring up your first thoughts. One tip to keep in mind is to keep the shapes and colour separation simple.
Your design only has a second to catch someone’s attention. Good brand perception comes from bold, simple designs like branding from Apple and Coca-Cola. Simple design is more impactful, more quickly digested and are also recognisable.
If your designs are too simple, they may be too quickly ignored. Yes, your designs should be simple, but they should never be bland.
4. Get Feedback Outside of the Office
A smart designer always gets feedback from outside their representative ranks. Therefore, you should take about two of your favourite logo designs and solicit feedback from your family, friends, and people who would completely fit your potential customer base.
You are not looking for expert feedback. You just want to see if your designs deliver your business’s brand identity.
5. Use Professional Software To Improve Your Sketch
Now that you have developed your sketch by hand, it is time to get that achievement ready for the digital world. You don’t want to use some low-cost software for this design. After all, we are talking about the brand identity that should offer an understanding of professionalism to the potential customer.
Adobe Suites provide some of the most useful software programs available and will offer you the flexibility to build any design you have in mind.
6. Colour Schemes are Important
Colour can entirely change the definition of a brand and logo design. When choosing colours for your brand, consider examining what industries usually use which colours and remember that colours carry various meanings and are generally tied to specific feelings or emotions.
Also, remember to analyse the weight each colour will have in the brand use. Once you’ve reached this far, you need to make sure that your palette choice will stand out in light and dark background. Also, check that your palette options will work on promotional things like stickers, t-shirts and coffee mugs.
7. Choose The Right Font
Business personas live and breathe through the type font chosen to describe the business. You should first consider how the typography should ‘feel’ based on the brand’s personality — whether it is corporate and easy, handwritten, contemporary, grunge, or fun.
In most cases, you will require to choose a more unique font, make your personal font, or make little tweaks to very classic fonts. Also, think whether you want to use a Serif or Sans Serif font or a mix of both. Part of the benefit comes from picking a font that aligns well with the company’s brand identity.
8. Make sure your idea is scalable.
Assure that your performance will work whether it is on a twenty-foot by thirty-foot billboard or if it is tucked into the corner of a small web banner. Keeping your achievement simple will ensure that your execution will be scalable on every form of digital or traditional media.