In today’s modern world digital media plays a serious role in our life. However many businessmen still think that having a website or Facebook page is enough to attract customers. Many people believe mobile apps are for big brand only, that’s not true! It is a new way to gain a competitive advantage for your business. Small or large all businesses around the world have started migrating to mobile apps!
Not convinced yet?
Here are the 7 reasons why you should seriously consider investing in a mobile app for your business.
1. Sales growth
A mobile app is used to increase your company profits. By giving your customer discounts, special offers via a notification on the mobile app you can motivate them to purchase from you. You can directly contact to your customer who installed your app. Nowadays online payment via a mobile app is increasing rapidly. People no longer want to stand in queues for shopping, because the same thing they can do with their mobile app from anywhere.
2.Audience building
The level of action mobile apps receive is higher than normal websites sometimes. It is also depending on the functionality of your mobile app, how it works online or offline. It is worth using various methods to increase the number of installations because the larger the audience you get it is a benefit to your business.
3.Marketing and communication channels
A mobile app allows businesses to interact with their customers directly. In-app purchases, ads, or promotions make a great impact on clients and it also draws clients to your business. Maintaining connections with clients helps to improve your product & services from their feedbacks. From feedback, you can identify what your clients want from you.
4. Business processes optimisation
Depending on the structure of the company, there are different types of mobile apps for business processes. Companies can develop a mobile app depending on their needs.The following are the various types of a mobile app used for business processes:
- Payment processing
- Resource planning
- Customer relationship management
- Human resource management
- Employee communication
- Warehouse Management
5. Customer loyalty growth
One of the important reasons to build a mobile app for your business is customer loyalty. When a customer makes a payment or book something through your mobile app it will increase the loyalty of a customer.
Starbucks is the best example of growing brand loyalty.They offer a unique star point system in their app which rewards customers when they visit a nearby Starbucks Coffee shop. To earn more reward stars, customers stay loyal and keep coming back to their Coffee shop.
6. Source of valuable analytics
One of the best things about technology is that it’s made it easier to collect records. Your mobile app will help you track the user engagement with your app, how much time they spent on your mobile app, and in which product they are interested.By analysing the records you can know how to improve and give them the best user experience.
7. Competitive advantage
In this current competitive market still people think developing a mobile app for business is a waste of time & money.For that reason only, level of competition is low and that’s the advantage we can take.In your particular field, if you manage to start using mobile apps as a marketing and sales tool, you can get benefits in the future.For any business, it is required to take as many opportunities as you can to educate about the brand and increase its value.
Still, confused if your business needs a mobile app or not?
Here the list of some working fields, if you are under any of this you must build a mobile app for your business.
- Tourism
- Medicine
- Automobile
- Dealership
- Restaurants & Cafes
- Beauty industry
- Fitness
- Delivery service and Stores
If you are the owner of a business that works in any of these niches, you can experience all the advantages listed in this article simply by having a mobile app.A mobile app will make your business future-ready. It also helps you in securing a strong brand presence in the industry.
