Marketing trends 2020

From our research, we can already say that the year 2020 is going to be the year of digital. At one time, AI, visual search, video marketing were ambitious concepts bordering on the ridiculous.Today, these innovative digital marketing trends are among the top preferences for most businesses in 2020.By now, we say that the digital aspect is developing so quickly that it’s hard to keep up. If you don’t want to feel being left behind then start changing.

Continue reading to find the digital marketing trends to be ready that you can’t bear to lose.

AI

It means Artificial intelligenceAI software acts as a virtual caretaker in real life. AI can analyze consumer behavior and search patterns, and use data to define their interest and help businesses understand how customers find their products and services. Latest Examples of AI used:

  • Siri
  • Alexa
  • Tesla
  • Email personalization
  • Basic communication
  • Google assistant
  • Many more…

Benefits of AI technology:

  • 24-hour service
  • Instant response to inquiries
  • No need for vacation or break

One interesting example of AI in practice is chatbots.

MasterCard created a Facebook messenger bot – which design to make interactions more pleasant and feel less like a robot.

It uses natural language processing software to interpret what the customer wants and respond as if it were a real person – to automate handling payments. 

Baya can help you with building a customised chatbots. Click on the buttom below to contact us for the same.

Quality content of SEO

As the online conflict continues to increase and new websites are being released. It’s time to think about your content marketing strategy and invest in SEO.

If we consider Google it recently releases BERT that permits Google to know what type of language folks use whereas searching.

The advice from Google’s John Mueller is that “rather than chase the newest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”

Content marketing is so important that 88% of B2B content marketers agree that making nice content makes their folks view their company as an honest and reliable resource.

We can help you get the best of your Search Engine Optimisation (SEO) with our in house team of experts.

Video marketing

Video marketing is one of the most important marketing trend these days.

In the year 2020 text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products or services online.

These numbers show the importance of include video into your digital marketing strategy:

  • 70% of clients say that they have shared a brand’s video.
  • 52% of clients claim that watching product videos makes them more confident and guides their online purchasing decisions.
  • 72% of companies believe that video has improved their conversion rate.
Video is the foremost well-liked method customers want to learn about new products. And don’t simply suppose YouTube. There are many ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram, or LinkedIn. You know if your site includes video, it’s 50 times more likely to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher within the rankings. Here are some other video marketing trends that are gaining more and more attraction:
  • Live video
  • 360-degree videos
  • SEO video (fully transcribed to boost rankings)
  • Email videos
  • “How to” videos based on language people use to search
  • Engaging short-form content that comprises part of a web series

Influencer Marketing

It has been a digital marketing trend for a few years now.
  • 63% of consumers trust specialist opinions of products much more than what brands say about themselves.
  • 58% of people have bought a new product because of a specialist recommendation.
This will flow into the area of UGC, where content created by users will be sought out before purchases being made. In Iceland, a popular British supermarket chain switched from ads with celebrities to a campaign that promotes real-life moms. Teaming up with YouTube community Channel Mum, it now works with several peoples to promote its products in a more “authentic” fashion. Research shows that 35% of moms trust online videos like the one below quite traditional ads:
This marketing is also going to be affected by AI.With each year, AI is making the process of finding the right influencers to partner with easier and faster. AI is transforming influencer marketing in the following ways:
  • Image recognition with ANN
  • Predicting reasons with ANN
  • Determining an influencer’s influence
  • Elimination of fake engagements and spambots

Visual Search

Visual searches can take the user’s knowledge to a new level. People can upload an image to search and get more specific results. Google already offers this in a broader context, allowing users to upload an image and find the object of interest online.

Pinterest lens:

Pinterest has jumped on the visual search drive. They came out with Lens, a visible search tool that permits users to require a photograph of an item to seek out where to shop for it online, look for similar products or view pinboards of related items.

lens

Interactive Content

It means anything that folks can click on, swipe, or interact with online. According to Outgrow, 93% of marketers rate interactive content as highly successful at educating the buyer.We’re heading to see a shift from traditional text-based content toward dynamic, engaging content that offers users a fascinating experience. For example,

  • Quizzes and polls
  • Increased reality ads
  • Themed calculators
  • Travel guides

From this that you can get inspiration from includes interactive maps, allowing users to click on a tour of their choice and find out more about it before signing up.

If you need convincing, consider that 91% of buyers are actively searching for more convertible content.

People like it not just because it’s original, but because it makes them feel more connected to brands and more involved in the buying process. 

Baya can help you with creating interactive content on websites, mobile apps, email campaign and more. Feel free to contact us to know more.

Smart Bidding with Google Ads

With strong competition on social media paid advertising, Google ads is becoming a more trusted force. Google’s smart bidding is the best way to get the maximum ROI on your investments.

Advertisers can hand the reins of their PPC campaigns to Google’s AI system, which will then optimize their budget to maximise their ROI.